97% natural ingredients
Shine & Color protection – Moisturization – Repair
Mask for the protection and maintenance of hair color shine and vividness, offering the appropriate cosmetic care to colored hair.
DERMATOLOGICALLY TESTED.
SILICONE-FREE.
ENRICHED WITH BIO COTTON PROTECTION SYSTEM.
Innovation
Silicone-free
The new APIVITA hair masks are free of silicones, as these tend to accumulate in the environment and do not bio-disintegrate. APIVITA has replaced silicones with a new, innovative bio-disintegratable softening agent deriving from rapeseed oil. The use of this ingredient ensures high product performance in terms of hair care, including easier combing of damp and dry hair, antistatic effect, conformity to styling and satisfaction from the cosmetic texture after product application.
Even more natural
The percentage of natural ingredients has increased from 88%-95% to 96%-97% in the new APIVITA hair masks in comparison with the former hair masks. In addition, ingredients that are considered to be harmful for human health and/or the environment have been removed. These include silicone, PEG, butylene glycol as well as parabens, propylene glycol, phthalates, PCM, NM.
Bio Cotton Protection System
The new APIVITA hair masks are even more effective thanks to their rich composition and the Bio Cotton Protection System. The natural complex Bio Cotton Protection System is an exclusive innovation from the laboratories of APIVITA acting as a shield for both hair and scalp, as it strengthens and repairs the hair cuticle from damages (external factors, chemical processes and stress) that cause split ends and breakage. At the same time, it strengthens the natural defense mechanisms of the skin and scalp, maintains the balance of the bio-flora against external factors and enhances hair hydration and smoothness. Bio Cotton Protection System is a combination of three active ingredients of plant and biotechnological origin.
More specifically, it consists of:
Natural Infusion Cosmetic Base
In this formula, APIVITA has replaced water with an organic Greek rosemary infusion known for its toning and antioxidant benefits. Given that most cosmetics’ water content exceeds 70%, APIVITA products are antioxidant-rich in their base. The effectiveness of the infusions selected in each case is proven through scientific methods. Their antioxidant action is measured through the DPPH method and their polyphenol concentration through the Folin-Ciocalteau method. In addition, the effect of these infusions in relation to their capacity to enhance the vitality of skin cells is certified through laboratory tests.
Hydratinh and Nourishing Hair Mask has a rich formula and contains 96% natural contains.
NO |
YES |
*SILICONES *PARABENS *PEG *PHENOXYETHANOL *PETROLATUM *PROPYLENE GLYCOL *BUTYLENE GLYCOL *PHTHALATES *PCM *NM
|
*Sunflower extract *Bio Cotton Protection System *Vitamin E (+ 4 more vitamins) *Plukenetia volubilis oil *Aloe* *Olive oil* from Crete *Shea butter* *Thyme honey* from Crete *Rosemary* from Agrinio *Lavender* (from Domokos) and jasmine* essential oils |
*from certified organic cultivations
Aqua (Water)**, Cetyl Alcohol, Cetearyl Alcohol, Diheptyl Succinate, Glycerin, Capryloyl Glycerin/Sebacic Acid Copolymer, Brassicamidopropyl Dimethylamine, Behentrimonium Chloride, Cetyl Esters, Plukenetia Volubilis Seed Oil, Hydrogenated Castor Oil Isostearate, Butyrospermum Parkii (Shea) Butter*, Helianthus Annuus Hybrid Oil* (Helianthus Annuus (Sunflower) Seed Oil*), Mel (Honey), Olea Europaea (Olive) Fruit Oil*, Gossypium Herbaceum (Cotton) Flower Extract, Niacinamide, Helianthus Annuus (Sunflower) Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf* Extract, Aqua (Water), Aspartic Acid, Panthenol, Alpha-Glucan Oligosaccharide, Aloe Barbadensis Leaf Juice Powder*, Biotin, Arginine, Lavandula Angustifolia (Lavender) Oil*, Jasminum Officinale (Jasmine) Flower Extract, Benzyl Alcohol, Hydroxyethylcellulose, Lactic Acid, Tocopheryl Acetate, Sodium Gluconate, Dehydroacetic Acid, Phytantriol, Parfum (Fragrance), Hexyl Cinnamal, Coumarin
*Certified organic cultivations
**Rosmarinus Officinalis* Leaf Aqueous Infusion = rosemary infusion
Net Weight: 200 ml